Flash content now reaches 99.0% of Internet viewers

Adobe Flash Player is now the world's most pervasive software platform, used by over 2 million professionals and reaching 99.0% of Internet-enabled desktops (in mature markets.) 

Millward Brown survey, conducted September 2008.  

The results of the survey as displayed in the graph clearly demonstrate that Flash Video is now THE most ubiquitous streaming media format – and by a significant margin too.

This over-riding adoption of a singular format spells good news for developers, their clients and all of us who use video on the web. The rapid increase in the availability of high speed broadband has meant that millions more users can now view high quality streaming video and audio. This has in turn led to the rise of many flash-based video portals such as the BBC’s iPlayer application.

Our parent brand www.streamingwizard.com caters for all types of streaming media for both live and on demand streaming services, but the rapid growth in requirements for Flash Streaming saw us launch www.flashstreaming.co.uk as a brand in its own right in the first half of 2007.

Since then, our Flash Streaming client list has grown to include some household names and hundreds of smaller clients – all of whom receive exactly the same level of service.

You can read some client testimonials at http://www.flashstreaming.co.uk/who_we_stream_for.asp

Welcome to 2009! This year we’re going to cover a vast array of topics relating to Flash Streaming for both live and on demand services. We’ll give you the lowdown on the latest developments regarding all things Flash, introduce you to some of our clients and their uses of our services, give you ideas for improving you own use of Flash Streaming and generally have a jolly old time.

Stop (the) Press!...

Seriously – have you seen the news recently? Certainly many are struggling and the decimation of some very well known brands on the UK high street does not do much for consumer confidence but if all you watch is the latest BBC / CNN / Sky business reports you’d be forgiven for thinking the world was ending tomorrow (or possibly the day after)

All businesses are, naturally, looking to cut costs whilst still increasing demand for their services but fortunately it is NOT all doom & gloom.  

We're still spending money...

The average weekly value of total sales in the UK in November was £5.8 billion, 2.9 per cent higher than in November 2007 (source: statistics.gov.uk)

So potential clients are out there, and they are spending money. What matters is making your message stand out from the crowd.

Adding compelling Flash Streaming content to your website will help you do this.

Whether it’s a product demonstration, an introduction to your services or a testimonial from a satisfied client, a short and professional video can grab your visitor’s attention, get your message over in seconds, and help turn browsers into buyers.

Some really good examples from some of our clients can be seen on our showcase page here: www.flashstreaming.co.uk/streaming_showcase.asp

And, if you don’t yet have the video you need, just get in touch. We have established partnerships with some very skilled video producers who have filmed and produced content for many of our clients.

If you have any questions you can always call me on 01242 587734 or email blog@streamingwizard.com

Regards for now – see you all next week!