U.K. Online Video Viewing Audience Grows
10% in 2008 to Nearly 30 Million Viewers
Are you ready for some staggering numbers? Com Score, the leading digital video metrics resource, has just released the numbers for January 2009 – and they are truly impressive.
In the UK alone we watched 4,000,000,000, yes that’s FOUR BILLION, online videos in January 2009 totalling over 280 million hours of content.
More than 80% of UK Internet users are now regularly viewing video online. This represents a paradigm shift in our viewing habits – and advertising revenues have also shifted to reflect this.
In 2008 the internet accounted for 24.8% of total UK media spend, only just behind the 26% share held by the TV ad sector, according to Group M, the combined media planning and buying operation owned by Sir Martin Sorrell's WPP group.
And 2009 is widely accepted to be the year that internet advertising spend will overtake spending on traditional forms of media.
Your website is an important part of your company’s overall presence and using every available tool to make your message unique and memorable is essential, particularly in difficult market conditions.
The impact video can have on visitors to your site is nothing short of remarkable.
The table below illustrates just how remarkable this has been for some major internet brands.
Video is by far the most engaging, memorable media available – and it does not have to be prohibitively expensive. Producing a professional video ‘short’ (generally 45 second to 1 minute long) to advertise your products or services on your website can cost significantly less than a small brochure run or a large mail shot.
We have many clients who are not large corporate or multinational organisations all reaping the rewards of adding quality Flash Video to their websites.
Get in touch with us today and we can answer any of the questions you may have regarding adding on demand flash video to your website.
Until next time…